Big Daylight Department Store

Established in 1857 by M. Johnson with C. J. Melaas acquiring an interest in 1876.  The business continued under this management up to 1883 when a new firm was organized consisting of M. A. Johnson and C. J. Melaas.  

Built in 1875:   

“The growth of the city of Stoughton and the development of its trade interests can be exemplified in no more striking manner than by a reference to the old reliable firm of Johnson & Melaas, the popular clothiers.”  

“The stock carried embraces clothing, gent’s furnishing goods, hats, caps, trunks, valises etc., a speciality being made of fine custom tailoring.” 

“The members of this firm are pleasant gentlemen to do business with, are affable and obliging and they number their friends by the hundred.” 

Stoughton Hub, July 12, 1895  

Caption under engraving:  "American headquarters for the world renowned Melaas, Steenersen & Co.'s Norwegian Cod Liver Oil, best in the world.  Agents wanted.  Liberal commission."  
Image used with permission, Wisconsin Historical Society, WHI-110766

“The old frame structure adjoining the Opera House block has been removed and the work of excavating for Johnson & Melaas’ big store building has been begun.”

“On the main floor is Clothing, Dry Goods and Shoes.  The second floor carries carpets, curtains, rugs, ladies’ and children’s cloaks, and suits and millinery.  In the basement are house furnishings and five and ten-cent goods.”

“The Big Daylight Store was regarded is one of the most reliable firms in Dane County.  In adjoining building 22 x 110 has been added for a hardware department.”    

Sources: 
Stoughton Hub, Sept 18 1903 
Stoughton Courier, May 13, 1910  

Unfortunately this building was lost in the 1966 fire which brought down the Schultz Brothers and old First National Bank (see:  old Williams building) and (old Williams block and original opera house).